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Learner Journey vs HowNow
HowNow is a UK learning platform that combines LMS, LXP, skills intelligence and a content library, delivered in the flow of work through Slack, Microsoft Teams and a mobile app, with an AI coach. It is sold by demo to L&D and HR teams. Learner Journey is an AI learning platform with events, priced per subscription and free to start. They share a country and a belief in AI; they are built for different buyers.
No credit card required. Free plan available.
- Facts checked against gethownow.com on 20 September 2026
- Two-sided: includes when HowNow is the better choice
- Learner Journey has a free plan; HowNow pricing is by demo
Learning in the flow of work versus learning you can register for
HowNow's premise is that employees should not have to go to a learning platform: it surfaces the right resource inside Slack or Teams, maps skills to roles, finds the gaps, assigns learning to close them and reports the result to the business. Its content library and integrations feed that; an AI coach supports learners; skills intelligence is the analytics layer. Its site does not publish prices — there is an ROI calculator and a demo — and it lists ISO 27001 and Cyber Essentials.
Learner Journey's premise is that most learning outside large companies is still something you sign up for: a CPD session, a workshop, a course with a certificate at the end. AI drafts that content from your material; learning paths carry due dates and a compliance report; events take registration, tickets or invoices, check-in and attendance certificates; an AI tutor answers learners from your content and AI coaches run spoken practice. It has no Slack or Teams app, no skills taxonomy, no content library and no native mobile app.
HowNow and Learner Journey, side by side
| HowNow | Learner Journey | |
|---|---|---|
| Pricing | By demo; ROI calculator on their site | Free; £10 or £50 per month |
| Free plan | No | Free plan, no card |
| LMS: paths, assignments, tracking | Yes | Learning paths with due dates, cohorts, compliance report |
| LXP and content library | Yes | No |
| Skills intelligence and gap analysis | Yes | Outcome-based assessments; no skills taxonomy |
| Slack and Microsoft Teams apps | Yes | No |
| Native mobile app | Yes | Responsive web |
| AI for learners | AI Coach | AI tutor grounded in your content with citations; AI coaches for spoken practice |
| AI content generation | AI for L&D (see their site) | Courses, quizzes, assessments, slides, podcasts |
| Events with public registration, tickets, invoices, check-in, attendance certificates | No | Yes |
| One-to-one bookings | No | Yes |
| Verifiable certificates | Not listed on their pricing page | Public verification page |
| Public learning site and selling | No | Public workspace site; paths and events sold via your Stripe |
| Security | ISO 27001, Cyber Essentials, GDPR | GDPR; not certified |
When HowNow is the better choice
You are an L&D or HR team in a company where employees live in Slack or Teams and the goal is learning in the flow of work. You want a skills framework mapped to roles with gap analysis and business reporting. You want an off-the-shelf content library alongside your own. You need ISO 27001 on the vendor's side and a demo-led purchase with onboarding.
When Learner Journey is the better choice
Your learners are members, teachers, delegates or the public rather than employees in a chat tool, and they register for things: events with tickets or invoices, check-in and attendance certificates; bookings; courses with a certificate that verifies. You want AI to draft the content from your material and a tutor that cites it. You are a school, a trust, a professional body or a small team that wants to start free today rather than after a demo.
What we checked on HowNow's site — 20 September 2026
- HowNow's pricing page describes "the intelligent learning platform that brings together the LMS, LXP, skills, and content", offers an investment and ROI calculator and a demo, and shows no plan prices.
- Its site lists a learning platform, AI Coach, content library, skills intelligence, AI for L&D, integrations, a Slack app, a Microsoft Teams app and a mobile app, and states GDPR, Cyber Essentials and ISO 27001 for IT and security teams.
- Its customer claims are aimed at L&D and HR teams: skill-gap identification, assigning learning, tracking progress and connecting it to business results.
Source: www.gethownow.com/pricing. Their pricing and features change; treat this page as a snapshot and check their site before deciding.
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Compare
Index of dated, two-sided comparisons between Learner Journey and event ticketing platforms and LMSs.
Frequently asked questions
- Does Learner Journey integrate with Slack or Microsoft Teams?
- No. Learners use the web app, and email notifications and calendar invites carry them to events and due learning. There is no in-chat delivery.
- Does Learner Journey have a skills framework?
- Not as a taxonomy. Assessments are outcome-based — you define the outcomes a learner must demonstrate — and the compliance report shows completion, overdue and stale per path. There is no role-to-skill mapping or gap analysis.
- How does pricing compare?
- HowNow does not publish prices; you get a quote after a demo. Learner Journey is free, or £10 or £50 per month, with no per-user charge.
- What does Learner Journey not do?
- It does not import or play third-party SCORM packages (it exports them), has no xAPI/LRS, offers email/password and Google sign-in only (no SAML or Microsoft SSO yet), supports one ticket price per event, and has no direct CRM or membership-database integration. If any of those is essential, say so on a demo and we will tell you honestly whether it fits.
No demo required to find out
Create a free workspace, generate a course from your material and publish an event — then book a demo if you want one.
No credit card required. Free plan available.